Positioning of the Candidate

I chose this topic because personally, anything that is related to public image really catches my attention. Within the political marketing this topic is highly relevant, since it is part of the strategies to help reach the goal that the field of politics has, which is to gain power, and through this strategy they can build a viable and likely to achieve the goal.

The political marketing is the process that clears the way for a candidate to help him achieve any goals. If the strategic effort is not based on ethical values​​, actions will be invariably perverse content, resulting in the candidate's image and positioning distort a negative political marketing . For example, an error that marketers commonly fall is to want to compare one candidate with a product. The irrationality is one of the greatest threats to marketing. Similarly, marketing should only be taken as a means but never as an end, never to be replaced politicians by actors.

The new possibilities of visual approach generate a relationship between politicians and their constituents. TV cameras allow leaders be discover in their daily lives. The E-leader needs an organization with a program or possess a moderate knowledge of the topics under discussion. You just have to be pretty spectacular and generate symbolic gestures.

At other times, politics were the ideas. Today is the people or rather the characters. The direct consequence of this embodiment would be the creation of a "state-show".In the twentieth century it develops a radical intensification of political personalization. This hiperpersonalizacion is favored by the characteristics of the communication media. The presence of personalization is encouraged and sought by most citizens.

The comparative advantages are the levers from which a candidate or party can dump votes in his favor. These advantages may be personal characteristics of a candidate, Political characteristics, individual image, government proposals a party history. These advantages are having a candidate to allow differentiated positively to the electorate.

The proposals contribute to the positioning of a candidate. Proposals convey the feeling that the one who is applying for a position, knows what is talking about and they can control crisis situations that are presented to any government. But not everything is given, the public certainly much before consuming something, but now that voters are not interested in politics, because nobody is going to read a 200-page tome full of good intentions and principles. The decision passed by the image that each candidate is formed.

One of the characteristics of the electorate is deregulated pay attention to a few weeks before an election, however the installation of an image of a candidate should appear some time before, according to what you want to apply. But the main set point is not to saturate the electorate, by these public appearances should have peaks of intensity.

From this point of view, if a politician had a bad performance has to be willing to lose the support even of the voters who supported him. In turn, if a leader did well, they may receive votes from those who never would have voted. Most of the time, the debate raging between politicians, make the electorate rejected in less politicized.